โ€œDesign creates culture. Culture shapes values. Values determine the future.โ€
โ€” Robert L. Peters, designer and author
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Around the World Theme Party

Apraava Energy

The real experience of a unique theme party, right from the invite to the event.

Client

Apraava Energy is committed to providing clean and sustainable energy, enabling India to become a low-carbon nation. The organisation explores diversification into power distribution and other customer-focused energy businesses โ€” conventional energy, solar energy, wind energy and power transmission.

Brief

Apraava Energy (formerly CLP India) annually plans its party for employees and their families at the ITC Maratha situated beside their office. This time, they were looking for an event management agency to add a different flavour to their annual party. They desired an end-to-end experience for their employees and families through a theme party. 

Our Approach

We proposed the theme of Around the World. This theme offered immense scope in terms of engagement, photo op, stage activity and more. We designed teasers, created air tickets as entry pass, and designed other collaterals in sync with the theme. For the stage, we proposed round LED lights along with props. We structured the entry gate to mimic the airport access with multi-region time clocks. For the photo booth, we installed a London Phone Booth. Every table set-up was done with props, as per the theme. 

The D-Day

The host took everyone on a journey with her remarkable hosting. She engaged everyone in multiple fun activities. We also instated fun awards titled Na-Real Awards where we customised the award memento in a 3D coconut, as heavy as an actual coconut. Everyone loved this concept. This segment was followed by other awards and tokens of recognition for exemplary service. We hired a young and talented band that played retro Bollywood songs in a fresh avatar. Next, the DJ put up some foot-tapping numbers, pumping enough adrenaline in everyone to dance nonstop. After the event, we created a newsletter that was put up on the employeesโ€™ work desks serving as a token of reminiscence of this event. 

Conclusion

It was the first time that Apraava Energyโ€™s employees got the real experience of a theme party, right from the invite to the event. Everyone took with them memories of a splendid time, the hangover of which lasted for at least a month.

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